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Personalisation

 Personalisation is mainly used for displaying the content based on the user clicks/actions.

Examples: 

  • Any ecomerce website shows the personalised content based on recent search of the Products.
  • Whatever the product you search in google , the same product will be displayed in FB.
The above are just examples where this personalisation will come into picture.

In AEM Personalisation is achieved in 2 Ways.

  1. AEM Context Hub
  2. Adobe Target

Here we will discuss only AEM ContextHub. 

Below is the minimum required procedure we should know as author to personalize the content.

Segment: Segment are nothing but the different conditions are embedded within the segment.   With in this segment we need to add the conditions when this segment have to be shown to the user. 

Procedure to Personalize the Page

Create a Segment 

Personalisation Tab --> Audience --> Create Context Hub Segment --> Add Segment Title --> Create.

Edit the Segment Created (Add the Comparator Properties Like Property and Value or Property/Property , Script Reference, Segment Reference)

Personalise the Page

Select Page which needs to Personalize Page --> Edit --> Targeting --> Add Experience Targeting --> Select newly added Segment --> Select specific component which needs to Personalize --> Author the required changes to the component and Publish the page.

Using the Experience Fragment for Personalising the content for components is recommended.

Note: By Default this Personalisation is not enabled for Pages, developer need to add required code changes for the same.

For more information on AEM , go through the below syllabus.

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